Campaign Trend Podcast
Platform Politics – Katie Harbath (Duco Experts)
Sep 18, 2024
Katie Harbath, Chief Global Affairs Officer at Duco Experts and former Facebook Public Policy Director, dives into the ever-evolving world of digital campaigning. She discusses the contrasting strategies of Republicans and Democrats while addressing how Facebook's role in the 2024 election is shaping up. The conversation highlights the challenge of reaching younger voters on platforms like TikTok and the complexities surrounding political discourse online. Harbath also sheds light on the implications of AI in elections, advocating for a balanced perspective amidst ongoing technological advancements.
26:31
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Quick takeaways
- Democrats are leading in online spending for the 2024 election, highlighting a strategic gap as Republicans rely on traditional advertising methods.
- The shift of major social media platforms away from prioritizing political content compels campaigns to adapt their engagement strategies on emerging platforms like TikTok.
Deep dives
The Digital Campaigning Landscape Ahead of 2024
In the realm of digital campaigning for the 2024 elections, there is a notable discrepancy in spending strategies between Democrats and Republicans. Recent data indicates that Democrats are significantly outpacing Republicans in online spending, while Republicans continue to invest heavily in television ads. This shift raises questions about why Republicans are reluctant to adopt a more voter-centric digital strategy despite changing media consumption habits. The historical context reveals that while Republicans once led in innovative digital approaches, they have become complacent, especially after Trump's successful use of digital tactics in 2016.
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