Campaign Trend Podcast Platform Politics – Katie Harbath (Duco Experts)
Sep 18, 2024
Katie Harbath, Chief Global Affairs Officer at Duco Experts and former Facebook Public Policy Director, dives into the ever-evolving world of digital campaigning. She discusses the contrasting strategies of Republicans and Democrats while addressing how Facebook's role in the 2024 election is shaping up. The conversation highlights the challenge of reaching younger voters on platforms like TikTok and the complexities surrounding political discourse online. Harbath also sheds light on the implications of AI in elections, advocating for a balanced perspective amidst ongoing technological advancements.
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Republican Digital Strategy Evolution
- Republican digital strategy evolved from early innovation to complacency, especially around Trump 2024 campaign.
- Complacency, old-school leadership, and legal costs reduced GOP online spending despite the need to engage persuadable younger voters.
Challenges of Digital Ad Transparency
- Digital ad transparency remains insufficient despite Facebook's political ad library.
- Connected TV ads lack transparency, complicating assessments of competitive digital spending.
Meta's Politics Pullback Impact
- Meta's pullback from political content reflects business decisions post-2020 burnout but may hurt civic engagement.
- Digital politics is a long-term challenge requiring platforms to responsibly engage rather than hide.