#128 AgeTech: Shopify vs Amazon Model — Birdie CEO, Max Parmentier

Max Parmentier is the CEO of Birdie, a Series B AgeTech startup who have raised $52M from the likes of Sofina, Omers Ventures and Index Ventures — and captured 10% of the UK market whilst currently scaling into Europe.

0:00 Intro

2:37 Shopify vs Amazon model in AgeTech

7:26 Product pivots: D2C never wins

11:56 Predictive AI AgeTech

13:58 I pitch an idea to Max

19:34 Lessons building Birdie

24:13 Leaving money on the table for purpose

Links

Birdie: https://www.birdie.care/

Dr Mustafa Sultan: https://www.musty.io/