Why Emotional Loyalty is Critical for Sephora's Customer Rewards Program
Aug 19, 2019
07:09
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
In episode 209 of Total Retail Talks, Executive Editor Joe Keenan interviews Allegra Stanley Krishnan, vice president of loyalty at Sephora, a global beauty retailer. Listen in as they discuss the redesign of Sephora's customer loyalty program; how the brand launched its new rewards program, Beauty Insider; and why a focus on emotional loyalty is key…
Total Retail Talks