EP 65 : Being a travel startup during covid | Hari Ganapathy (Co-Founder, PickYourTrail)

Started in 2014, PickYourTrail is India’s biggest online D-I-Y holiday booking platform that empowers users to curate customized holidays. PickYourTrail is also that rare startup whose founders dived into a tech-led venture without any tech background. They even went without a head of engineering for half that time. And yet, the startup has built an enviable technology stack that has helped it scale while remaining profitable.

In this episode of The Startup Operator, Roshan talks to Hari Ganapathy, Co-Founder of PickYourTrail, about thriving in the tourism industry during the pandemic. Prior to starting PickYourTrail, Hari was responsible for building and scaling the EMEA Inside and Online sales Team at InMobi - one of the world's leading Marketing Clouds. He also managed high-volume / low-margin and low-volume / high-margin sales at Britannia and Reckitt Benckiser respectively. 

Tune in for a deep-dive on - 

- Translating passion to a business (04:02)

- The founding story (06:12)

- Building the supply & demand (11:17)

- Building a brand in a fragmented space (14:48)

- Managing the ecosystem (17:30)

- Building consistent & predictable customer experiences (19:41)

- Customer acquisition strategies (23:53)

- Key trends among Indian travelers (27:09)

- The covid impact (31:23)

- Permanent changes in the space going forward (39:29)

Connect with Hari -

LinkedIn - https://www.linkedin.com/in/hariganapathy/

Twitter - https://twitter.com/haripyt

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