The CPG Guys Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann
The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.
Follow Lisa Pruett on LinkedIn here: https://www.linkedin.com/in/lisa-c-pruett/
Follow Hans Fischmann on LinkedIn here: https://www.linkedin.com/in/hfischmann/
Follow RR Donnelley on LinkedIn here: https://www.linkedin.com/company/rr-donnelley/
Follow nCountR online here: https://www.rrd.com/solutions/ncountr
Lisa & Hans answered these questions:
- After going to West point, you’ve built quite the career in packaging, I’d love for you to take us through the years and tell our audience how you have seen this space change over the years?
- It's clearly a war for attention whether retail or a brand. How do you feel about that and what message do you have on this for them?
- Part of attention is shopping experience - clearly websites and apps still have long ways to go, but what about the store?
- Can we look downstream? What are the implications downstream such as supply chain, stocking, and even the shelf appearance through packaging constraints?
- With everything we have discussed so far, how does it influence innovation, especially in an inflationary environment where multi packs have a lot of attention?
- The companies you work with at RRD have access to a significant set of data streams - how does this data stream work in your favor and eventually for the consumer?
- What is your value proposition as RR Donnelley in this evolving consumer landscape?
- Finally, let’s ask you to look future forward. What trends are you guys following and coaching others to follow? While retail media is obvious and so is AI, are you guys leveraging this?
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Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
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