Business-Oriented Pain Points and Enterprise Value

Orchestration is where AI work meets reality. If it fails, everything slows.

I caught up with Luke Lipan, Sales Leader for North America at Kestra, to get the view from the field.

Here’s the signal:

Execs start with risk and reliability. Is it visible. Is it repeatable.

Teams love open source to move fast. Scale, support, and ownership tip them to enterprise.

Security and governance are not add-ons. They decide the deal.

Success is measured in fewer incidents, faster cycles, and cleaner handoffs. Cost is a result, not the target.

Consolidation is happening. One platform beats a patchwork when the stakes rise.

If you are at Big Data London, meet the Kestra team at Booth N48.

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