Sales Transformation

#625 S2 Episode 494 - FIT TO SELL: The Role of Sales Enablement as Fitness Coaches

Apr 10, 2023

08:23

HOW FIT ARE YOU TO SELL?

Your ability to sell is also like your physical fitness. Everybody who aims to be physically fit needs a fitness coach. The same goes for a salesperson, you need to be “fit” to sell, and a sales enabler is your “fitness coach”.

Collin introduces us to Ben Purton, Director of International Sales Enablement at RingCentral, and he is here to talk about the role of Sales Enablers as fitness coaches for sellers around the world. Learn more about Ben in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

BEN: WHAT TRUST AND HONESTY CAN BRING

“Trust, honesty, build relationships, and sometimes you can have not only a buyer for life but also referrals.”

BEN: SALES ENABLERS AS FITNESS COACHES

“The big thing in enablement is we've got to get our sales staff as fit as possible. We often use a fitness analogy, and my boss at RingCentral, she uses it a lot, where the fitness coaches of sales, that is what we do. And in 2023, some companies have decided that enablement, they don't carry a quota. See you later. Not quite sure, that's a good strategy, because if you get rid of your fitness coach, what would happen to a sports team,”

Connect with Ben

Ben Purton | RingCentral

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