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The Hustle Daily Show
Your childhood sneakers are keeping Adidas afloat
Sep 7, 2023
The hosts discuss the rise of the Adidas Samba as a fashion statement and its impact on the company. They also touch on the ban of iPhones and foreign branded devices for Chinese government employees, Google's anniversary, and the cultural significance of the Samba sneaker. They wrap up by mentioning their editor, promoting their newsletter, and introducing another podcast called Business Made Simple.
13:59
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Quick takeaways
- The Adidas Samba's resurgence as a cultural symbol has boosted Adidas amid challenges with other product lines, showcasing its versatility and enduring appeal.
- Collaborations and limited edition releases, such as the partnership with Kith and Clark's, have helped Adidas maintain a unique position and compete effectively with Nike.
Deep dives
Adidas Samba: The Iconic Shoe Making a Comeback
The Adidas Samba is experiencing a resurgence in popularity, becoming a shoe of choice for many. With its classic design and cultural significance, the Samba has been embraced by celebrities and consumers alike. Its origin story, originally designed for icy soccer fields, and its foot-friendly features have contributed to its enduring appeal. This revitalization comes at a critical time for Adidas, following challenges with the Yeezy line and excess inventory during the pandemic. As Nike faces a decline in share prices, Adidas has found success with the Samba, showcasing its versatility and cultural impact.
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