Brian Parks brings decades of expertise in both financial services and SaaS as the founder and CEO of Bigfoot Capital. Prior to Bigfoot Capital, he has honed his skills in various positions across companies, most notably as the co-founder of Brandfolder.

Founded on the principles of stability, support, and partnership, Brian and Bigfoot Capital strive to be a lifeline for SaaS companies, improving their operational health to empower and drive growth. As a founder himself, Brian taps into his own experiences of growth, struggle, and resiliency to guide founders on a path of autonomy in how their companies achieve success.

Key themes included:

1. - 1. Balancing tech development and demand
    2. Pragmatic product development approach
    3. Horizontal vs. vertical market challenges
    4. Raising equity vs. debt funding
    5. Lending criteria and strategic borrowing
    6. Iterative learning and business success
    7. Persistence in driving revenue growth

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Website: https://www.bigfootcap.com

Newsletter: https://www.bigfootcapital.substack.com

LinkedIn: https://www.linkedin.com/in/parksbrian/

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Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com

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Thanks for tuning into this episode of Exit Plan!

Guy Grainger