Purpose Driven FinTech What’s Best Practice for FinTech Metrics? Discover Practical Frameworks to Define Metrics, AB Test, and Move the Needle | Jas Shah, Independent Fintech Product Consultant
Jas shares with us the importance of data metrics in building purpose-driven fintech. We go deep and practical! We start by defining what makes great product and the role of metrics in product development. We give examples across fintech verticals to bring it to life. It’s a super practical conversation, so defining metrics is not enough, we also deep dive into the challenges like confirmation bias and tools necessary for efficient product growth, including A/B testing, and the potential of AI.
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Let’s get into it!
👉 You can find Jas here
- LinkedIn: https://www.linkedin.com/in/jas-shah/
- LinkedIn: https://www.linkedin.com/company/bitsul/
- Website: https://bitsul.co.uk/
👉 And you can find Monica here:
- LinkedIn: https://www.linkedin.com/in/monicamillares/
- YouTube: https://www.youtube.com/@moni_millares
- TikTok: https://www.tiktok.com/@moni_millares
- Website: https://moni-millares.mystrikingly.com/
We cover:
(00:00) Intro
(00:25) Building Purpose-Driven Fintechs
(02:56) Defining Great Product
(05:34) The Importance of Metrics
(08:43) Getting Started with Metrics
(16:45) Moving the Metrics
(23:50) A/B Testing in Fintech
(27:11) Challenges in Building Metrics
(29:09) The Role of AI in Metrics
(32:24) Frequency of Reviewing Metrics
(36:04) Fireside Questions and Insights
(43:05) The one thing to change that would have most impact
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Production and marketing by Monica Millares. For inquiries about being in the show, coaching, consulting, creative collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com
Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.