Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning digital agency. With 23 years of experience in analytics, SEO, content strategy, and website optimization, he is regarded as a leading expert in the marketing industry. Andy has written over 500 articles on content strategy, SEO, AI, social media, and analytics and is the author of Content Chemistry.

In this episode…

Marketers and e-commerce business owners leverage AI mainly for content creation purposes — something customers can accomplish easily themselves. How can you differentiate your brand with innovative, AI-driven content?

Rather than developing a prompt to write articles or PDPs, marketer and AI prompt engineer Andy Crestodina recommends having AI analyze a webpage, PDP, or other body of work to identify missing components. This may involve creating prompts detailing whether a PDP meets industry best practices, identifying how to enhance a web page to drive conversions, or determining whether the content meets audience expectations. To take it a step further, you can train the AI to generate ideal customer personas that can influence CTAs, landing pages, and other consumer-facing content.

Tune in to this episode of the Up Arrow Podcast as William Harris chats with Andy Crestodina, the Co-founder and Chief Marketing Officer at Orbit Media Studios, about revolutionizing AI for CRO. Andy talks about increasing search rankings with AI-driven analytics platforms, how AI will alter internet searches, and AI’s potential beyond e-commerce content creation.

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