Heart of the Neighborhood: How Ace Hardware’s 100-Year Legacy Thrives on Trust and Local Stories

In this episode, we dive into the heart of what makes Ace Hardware a beloved and resilient brand with Kim Lefko, Chief Marketing Officer of Ace Hardware. Kim shares insights into how Ace celebrates 100 years of service and community through initiatives like its new documentary series, which captures heart-warming stories of "Red-Vested Heroes" going above and beyond for their customers. Discover how this co-op retailer keeps a local focus while growing to over 5,000 stores nationwide, stays true to its three pillars of service, convenience, and quality, and continually reinvents its brand to stay relevant in the digital era. Kim’s candid take on customer trust, the power of authenticity, and why staying rooted in a brand's ethos matters—especially in today’s crowded retail space—make this a conversation brimming with lessons for marketers and business leaders alike. Tune in to be inspired by the legacy and future of the “helpful place.”