In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Kiran Gange, Founder and CEO of RapidPricer, to explore how AI and analytics are transforming retail pricing across Europe and beyond.

With nearly two decades of experience in retail, Kiran shares his perspective on how automation, data, and ethical AI are reshaping the way pricing teams forecast demand, manage promotions, and stay compliant in a rapidly evolving environment.

They discuss practical strategies for integrating AI into pricing workflows, balancing human intuition with algorithmic precision, and ensuring innovation doesn’t come at the expense of compliance.

How AI and analytics are changing retail pricing and promotions
Balancing automation with human judgment in pricing decisions
Practical approaches to improve demand forecasting
Real-world examples of AI-driven pricing success
Navigating VAT, GDPR, and ethical AI in European markets
Building compliance-ready pricing frameworks
How non-technical professionals can start with AI and analytics
What’s next for retail pricing innovation

Kiran Gange is the Founder and CEO of RapidPricer, headquartered in Amsterdam. With nearly 20 years of experience in retail pricing and analytics, Kiran has helped retailers across Europe and beyond use data and AI to optimize decisions, improve margins, and create smarter pricing systems. He’ll also be leading the workshop AI & Analytics in Retail Pricing at PPS profitABLE: Barcelona, this December.