We discuss the evolution of fashion shows and debate the reason for their continuation. See links below. Pyer Moss: https://pyermoss.com/ Vanessa Friedman, ‘The Rebirth of New York Fashion’, New York Times (12 September 2019): https://www.nytimes.com/2019/09/12/style/marc-jacobs-new-york-fashion-week.html Leandra Medine, ‘Why Was NYFW Trendless This Season?’, Manrepeller (9 September 2019): https://www.manrepeller.com/2019/09/nyfw-trends.html Rodarte: http://www.rodarte.net/ John Maybury (director), Rifat Ozbek Fashion Video 1989: https://www.youtube.com/watch?v=qcCYlg7cAPc Tatum Dooley, 'Vaquera, CDLM/Creatures of the Wind, and Section 8 Will Showcase Their Spring Summer 2020 Collections Together During NYFW’, Teen Vogue (13 August 2019): https://www.teenvogue.com/story/brands-will-stage-three-way-fashion-show-nyfw-springsummer2020 Thebe Magugu: https://www.thebemagugu.com Elizabeth Paton, ‘Thebe Magugu Wins LVMH Prize for Young Designers’, New York Times (4/9 September 2019): https://www.nytimes.com/2019/09/04/fashion/thebe-magugu-wins-lvmh-prize-for-young-designers.html Tamsin Blanchard, Matt Fidler and Joanna Ruck, ‘The view from the front row – a history of the fashion show – photo essay’, The Guardian online (15 February 2018): https://www.theguardian.com/fashion/2018/feb/15/the-view-from-the-front-row-a-history-of-the-fashion-show-photo-essay