How to sell without selling your soul, with Abi Pendergst

So, you've sat through CopySchool. Binged Breakthrough Advertising (after taking out a mortgage to afford a copy). Watched a few too many webinars for someone who has an actual job. Listened to all the social media gurus.  And you have a whole quiver of sales tactics at the ready.

Urgency, scarcity, all the Cialdini tricks, agitation of pain points.

But, when you come to write for your clients (or your own business), it's starting to feel a bit icky.

Do you really need that countdown timer on your upsell page?

Should you really be diving into how awful your customer's life will be if they don't buy from you?

Have you become one of those bro marketers, lounging over your Lamborghini in your ray bans?

Sales is icky and manipulative, right?

Well, not always. And that's what I'm talking about with Abi Pendergast in this week's pod episode.

Abi is a conversion copywriter and funnel strategist for course creators. She uses her evergreen frameworks so that passionate and talented people reach those they can help. 

How can you use effective sales and marketing frameworks, without feeling like a used car salesperson?

Abi spills all, including:

• Why evergreen is the way forward for your launch
• What breaks her heart about course creators
• How bro marketers and their lambos have ruined conversion triggers for everyone
• The role of softer urgency in your launch (and the results she’s seen to back it up)
• What agitation REALLY is, and why it’s not making people feel bad.

If you're searching for ways to sell your stuff, without selling your soul, then this is the episode for you. 

Sit back, and enjoy Abi getting on her soap box. 

Head to Abi's website to find out about her evergreen webinar (it's brilliant!)
Find Abi on LinkedIn
Say hi on Instagram

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