Startup Hypeman: The GOAT to Market Show GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez
Everyone wants to have a community.
Everyone says they have a community.
But just having a Slack or WhatsApp group doesn't actually mean you have community.
Community is more about the interactions than the medium.
And investing in community means playing the long game.
Which is why so many brands don't think it's worth the effort.
My friend Pablo Gonzalez has cracked the community code with a playbook that accrues short-term high-impact wins while waiting for the long game to play out.
Through a process he calls Experiential Content Marketing, his company, Be The Stage, generated a $40M revenue channel from scratch for one of their customers.
I've wanted to interview him for a while, and the stars finally aligned.
He steps to the mic in this week's episode to share how you should reframe your community approach, how anyone can create community regardless of brand size, the metrics to track, and how losing his brother unexpectedly 9 years ago turned into an epiphany moment.
Find Pablo online:
Find Be The Stage online:
Pablo is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Pablo personally? Join for free today!
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This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.
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