Alexander Rea and Christian Colasuonno are the partners of Aux- a company that brings together Alex's tech process and Christian's production savvy. For the past decade or so, ad agencies have grappled to find a place for technology in their output understanding its power and relevance, but unsure how to get it made and done. Aux are the guys who do that stuff- quite simply- they get the complex stuff done. They are not tinkerers, theorists, academics, but doers who love nothing better than making a creative team's brilliant idea come to life. Alex was an integral part of the Framestore team that helped make McCann's schoolbus for Lockhead/Martin become a believable mars mission. The rest of the story is history with this idea cleaning up in various awards shows across the globe. In our conversation, we talk about their backgrounds, the proposition of Aux as a business, how they like to work, their passion for the creative process and what new technology excites them.
Aux can be found at https://www.aux.works/
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising