Hauler Hero wants to bring waste management software into the 21st century
Dec 20, 2024
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Discover how two brothers are transforming the waste management industry with cutting-edge software. They discuss the innovative cloud-based platform that incorporates AI for enhanced efficiency. Learn about their journey from sales to entrepreneurship and their impressive $10 million seed funding success. The duo aims to modernize an outdated sector, proving that even waste management can embrace technology.
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Quick takeaways
Mark Hoadley and Ben Sikma launched Hauler Hero to modernize the waste management sector by addressing outdated software that hinders efficiency.
With $10 million in seed funding, Hauler Hero aims to enhance product development and expand its team to better serve enterprise clients.
Deep dives
Inefficiencies in Waste Management Software
Existing software solutions in the waste management sector are outdated and cumbersome, leading to inefficiencies in operations. Mark Hoadley, along with his co-founder Ben Sikma, identified this gap while exploring opportunities in the industry. They noted that many of the tools in use resembled archaic technology, which hindered productivity and operational flow. This realization drove them to create Holler Hero, a cloud-based software designed to streamline processes such as route planning, billing, and customer interactions by incorporating modern, efficient technology.
Strategic Growth and Funding Plans
Holler Hero achieved significant growth since launching its platform, amassing over 120 customers and increasing revenue by 200% within a year. The company recently secured $10 million in seed funding, which it plans to invest in expanding its engineering and sales teams while enhancing product development. Focus areas include improving their software for enterprise clients and integrating advanced communication features to provide better customer service. By strategically addressing customer needs from the outset, Holler Hero positions itself to capture a substantial share of the lucrative waste management market, which generated over $140 billion in the U.S. in 2023.
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Revolutionizing Waste Management Through Innovative Software Solutions
After nearly four years of working in sales at tradesperson software company ServiceTitan, Mark Hoadley (pictured above) was looking for a change and to potentially start something of his own in a similar industry. Hoadley’s brother-in-law, and now co-founder, Ben Sikma, was working on M&A in the waste management space at the time.