Hauler Hero wants to bring waste management software into the 21st century

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Dec 20, 2024

Discover how two brothers are transforming the waste management industry with cutting-edge software. They discuss the innovative cloud-based platform that incorporates AI for enhanced efficiency. Learn about their journey from sales to entrepreneurship and their impressive $10 million seed funding success. The duo aims to modernize an outdated sector, proving that even waste management can embrace technology.

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ANECDOTE

Hauler Hero's Origin

Mark Hoadley, after working at ServiceTitan, co-founded Hauler Hero with Ben Sikma.
They saw an opportunity in the outdated waste management software market.

INSIGHT

Outdated Software

Existing waste management software is clunky and outdated, resembling old technology.
This antiquated software inspired Hauler Hero's modern approach.

ADVICE

Build, Don't MVP

Build a complete product from the start, not a minimal viable product (MVP).
Hoadley advises against the MVP approach after witnessing ServiceTitan's struggles.

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