Thought leadership is more than just a buzzword—it's a strategic tool that can significantly influence business decisions and relationships. But what makes thought leadership effective? How do you ensure your insights are not only heard but also trusted and acted upon? What role does generative AI play in enhancing the storytelling process, and how can it be leveraged to create compelling narratives that resonate with your audience?

Cindy Anderson is the Chief Marketing Officer/Global Lead for Engagement & Eminence at the IBM Institute for Business Value (IBV).  She has co-authored research reports, published numerous articles, and delivered presentations on thought leadership, diversity, strategy implementation, project management, and technology to global audiences. She oversees a team of 30 editors, designers, and social media/email marketers. She is a founding board member of the Global Thought Leadership Institute at APQC, a new association that advances the practice of thought leadership.

Anthony Marshall is the Chair of the Board of Advisors for The Global Thought Leadership Institute at APQC and the Senior Research Director of thought leadership at the IBM Institute for Business Value (IBV), leading the top-rated thought leadership and analysis program. He oversees a global team of 60 technology and industry experts, statisticians, economists, and analysts. Anthony conducts original thought leadership and has authored dozens of refereed articles and studies on topics including generative AI, innovation, digital and business transformation and ecosystems, open collaboration and skills.

In the episode, Richie, Cindy, and Anthony explore the framework for thought leadership storytelling, the role of generative AI in thought leadership, the ROI of thought leadership, building trust and quality in research, and much more.

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