How is it even possible to build a tailwind on the wings of a great disruption?

Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015.

On this episode, I'll cover the 4 pillars that contributed to Adobe's success.

Their Business Pivot
Their Community Building
Their User Generated Content
Their SEO Strategy

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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