Problem Solvers How This Podcaster Gets 10 Million Downloads A Month
4 snips
Jan 9, 2023 
Jordan Harbinger, host of a top podcast that makes big bucks, discusses key elements for building a successful podcast including advertising, target audience definition, and format experimentation. They also chat about embracing authenticity, building a real relationship with your audience, and making changes to the podcast format for increased efficiency.
AI Snips
Chapters
Transcript
Episode notes
Legal Setback Led to New Success
- Jordan Harbinger had to start a new podcast after a legal conflict with his previous partners.
- This setback ironically helped him gain a supportive community and early success for his new show.
Authenticity Builds Audience Trust
- Be authentic and transparent about your struggles when building your brand.
- Audiences connect more with genuine journeys than with "know-it-all" personas.
Cross-Promotion Boosts Growth
- Grow your podcast audience by doing cross-promotion and ad swaps with other shows.
- Recommending other podcasts builds trust and can bring listeners back, boosting growth.