'There was no alternative to buying expensive furniture for temporary needs' and so City Furnish was created. Today I speak to Neerav Jain, the co-founder of City Furnish a rental subscription service for furniture & appliances. So in this episode he talks about how he got this off the ground by talking to 200 people , going through Y-Combinator last year , and how they validated the market ,raising $5million and talks customer retention strategies , the 2 macro changes contributing to the rise in the renting economy in India. What did the first MVP look like. Learn how to talk to your potential customers. Why his parents thought it was a bad idea and why they want more competition not less!

In this conversation we also talk about:

• Growing fast
• Playbook for launching new cities
• How they scale & deal with logistics
• Meeting Paul Graham
• Expanding to the Middle East
• Why they got rejected 400x
• For every assumption you need validation
• Book recommendation - The Four Steps to the Epiphany: Successful Strategies for Products that Win - Steve Blank
• Furniture rental market v furniture buying market
• Why has there not been a furniture rental unicorn yet?
• Hiring for culture fit rather than skill

and much more

Links

https://cityfurnish.com/

P.S

I am starting a production company creating Indian based dramas documentaries & animation shows package them up for multicultural audiences around the world. So if you are writer ,scriptwriter, producer animators or know someone who is or has an original and interesting story tell or want to pitch me your concepts Then get in touch and we can turn this into the next big Netflix / Amazon Prime show.

P.P.S

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P.P.P.S

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Use my link to take $15 off your first CreativeLive class of $25 or more!

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music by Punch Deck. https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV

Hosted And Produced by Neil Patel 

https://www.linkedin.com/today/author/neilpatel2

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Music by Punch Deck.

https://open.spotify.com/artist/7kdduxAVaFnbHJyNxl7FWV