Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.
This week, following Keir Starmer's 'Plan for Change', Helen and Armando look at what a reset actually means. From Jaguar's rebrand to Miliband's Ed Stone, do resets work?
Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.
Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.uk
Sound Editing by Charlie Brandon-King Production Coordinator - Katie Baum Executive Producer - Pete Strauss
Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4. An EcoAudio Certified Production.