In this episode, Alex shares his story—from growing up in Salem and playing basketball to building a successful insurance agency rooted in family legacy. He talks about the values that drive his work, how his team builds community through branding (yes, including those iconic Jeeps), and how personal branding plays a role in business growth.We also dive into his “5 Fs” framework: faith, family, finance, fun, and fitness, and how he and his wife plan their goals with intention. Plus: AI in marketing, real estate investing, and how fitness and discipline impact every part of life.