FUTUREPROOF. How Unconventional Thinking Creates Breakthrough Ideas (ft. author Jason Keath)
Aug 5, 2025
27:42
The path to breakthrough ideas starts with… the bad ones.
In a world obsessed with perfection, Jason Keath makes a counterintuitive—and surprisingly liberating—case: bad ideas aren’t the enemy, they’re the engine. As the founder of Social Fresh and a longtime advisor to brands seeking creative edge, Jason argues that creativity is a process, not a personality trait—and the faster we get comfortable with failure, the faster we unlock genius.
In this episode, Jason and Jeremy talk about:
- Why we mythologize creativity—and how to make it practical
- The Fast & Ugly method that beats overthinking
- How constraints fuel creativity rather than stifle it
- What teams get wrong in brainstorms—and how to fix it
- Why “creative blocks” are often just fear in disguise
- The surprising neuroscience behind idea volume and quality
- Why marketers, leaders, and founders need to stop waiting for inspiration
Whether you’re leading a brand, launching a product, or staring down a blank page, this conversation will help you stop polishing and start producing.
Links:
- Jason’s site: jasonkeath.com
- Social Fresh: socialfresh.com
- Jason’s book: The Case for More Bad Ideas (Out now!)