EP412: Melissa Broughton - Setting Ourselves Up For Bookkeeping Success

“If I was just open to meeting somebody and having a conversation and understanding where they were coming from, it naturally turned into a client, and that’s what we have continued to do to this day.” -Melissa Broughton

We all feel like imposters in our businesses at one time or another. This fear can paralyze us, stopping us from taking any action at all. But it will always be better to try and fail, than let fear stop us from ever trying at all. 

When it comes to putting ourselves out there, it is hard to know which school of thought to listen to. Do you go for the soft or hard sell, hit the pavement, or focus on online marketing? The answer will always be to try everything and see what works for you. There is no one-size-fits-all approach. 

Melissa Broughton, owner of Busy Bee Advisors, is this episode’s featured guest. She has spent her career helping small businesses gain financial clarity. She speaks to the importance of stepping out of our comfort zones, leaning into our inner problem-solvers, and the way embracing technology will help you find financial freedom. 

If you are struggling to find clients, or just aren’t sure about the next step to take in your bookkeeping business, then this is the episode to help you get intentional about your goals, objectives, and purpose. 

During this interview, you'll learn...

• The value of leaning into our inner problem-solvers
• How to use technology to your best advantage
• The importance of stepping out of our comfort zones

To find out more about Melissa, click here.

Connect with her on LinkedIn.

Check out Busy Bee Advisors at this link.

Time Stamps     

01:11 - Melissa discusses her career journey 04:53 - Stepping out of our comfort zones 07:41 - Building a successful network 12:38 - Embracing technology  13:55 - Leaning into your inner problem-solver 16:28 - Working with family  21:47 - Looking to the future  24:25 - Passing your knowledge on 27:17 - Learning more about Melissa