

Behind the Scenes: Jasmine Star on Context Switching, Getting Uncomfortable to Build a Brand and Relatability in Your Story
Nov 16, 2023
Jasmine Star, world-class speaker and entrepreneur, discusses context switching and getting uncomfortable to build a brand. She reframes how to think about relatability and gives her take on validating online presence. Topics also include personal branding, understanding market potential, analyzing social media analytics, and the impact of search and stumble on TikTok.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Photographer to Tech CEO and Content Strategy
01:52 • 10min
Embracing Personal Branding for Success
12:09 • 22min
Understanding Total Addressable Market and Determining TAM
34:18 • 2min
Overcoming overwhelm and analyzing social media analytics
36:01 • 9min
Search and Stumble: TikTok, Digital Identities, and Online Interactions
45:08 • 4min