Behind the Scenes: Jasmine Star on Context Switching, Getting Uncomfortable to Build a Brand and Relatability in Your Story
Nov 16, 2023
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Jasmine Star, world-class speaker and entrepreneur, discusses context switching and getting uncomfortable to build a brand. She reframes how to think about relatability and gives her take on validating online presence. Topics also include personal branding, understanding market potential, analyzing social media analytics, and the impact of search and stumble on TikTok.
Identify and protect the core aspect of your business to avoid getting overwhelmed with multitasking and distractions.
Consistency in content creation and repurposing across different platforms is crucial for maximizing reach and engagement.
Reframe personal branding as 'your money maker' and focus on sharing content that aligns with your brand pillars to build opportunities.
Deep dives
Focusing on the Golden Egg
One common mistake people make in the early stages of starting a community or business is trying to do too much at once. To succeed, it's essential to identify the 'golden egg' - the core aspect of your project or business that needs protection and focus. By keeping your attention on what matters most and avoiding distractions, you can build a solid foundation before expanding further.
Creating and Repurposing Content
When it comes to content strategy, consistency is key. Choose how often you can realistically create and share content and stick to it. Repurpose content across different platforms to maximize your reach and engagement. Additionally, look for ways to turn existing content into new formats, such as transforming podcast episodes into blog posts or YouTube videos, to leverage your existing content and provide value to your audience.
Building a Personal Brand
Building a personal brand can be daunting, especially for introverted entrepreneurs. Instead of thinking of it as 'personal branding,' consider reframing it as 'your money maker' or 'your fast pass.' Embrace the fact that your personal brand is tied to your business and can provide insulation and opportunities. Focus on what you want to be known for and consistently share content and insights that align with your brand pillars.
Starting a New Business
When starting a new business, it's important to focus on one thing at a time. Identify your strengths and those of your partners or team members. Play to your strengths and delegate tasks accordingly. Create a clear content schedule and establish an ecosystem of attention by developing content that revolves around your core topics and offers value to your audience. Gradually expand your offering and protect your 'golden egg' until it's on autopilot.
Analyzing Analytics and Embracing the Suck
While it's important to analyze analytics to understand what content resonates with your audience, the focus should not be solely on the numbers. Instead, focus on long-term consistency and embracing the 'suck tax.' Recognize that success takes time and effort, and it's okay to continue creating content even when it feels challenging or results seem lackluster. Trust the process and keep pushing forward until your efforts pay off.
This episode is a behind the scenes view of a business coaching session session. The purpose of Gateless is to keep it real and share every detail of the road to success. In this episode, we're sharing a step we took as a business to seek advice and consulting from world-class speaker, thought leader, podcast host, CEO, and entrepreneur Jasmine Star.
This episodes gets into context switching and the importance of staying focused on only the most important things and asking yourself how badly you actually want a business if you are unwilling to get uncomfortable. Jasmine presses Haley on her default assumption that no one wants to hear what she has to say and instead reframes how to think about relatability when building a business and brand
Jasmine gives her take on digital footprints and what the future holds for validating the authenticity and credibility of online presence.
Resources: ⚡ Click here to subscribe to the Pod Squad: Key takeaways from 4 personal development and business podcasts each week. ✨ Click here to join the FREE Gateless Facebook Community 👋 Say hey to Jasmine on Instagram
👀Find us on socials: Watch our episodes on Youtube Connect with us on Instagram Hang out with us on TikTok
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