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The Casey Adams Show
Michael Bosstick - CEO of Dear Media on the Future of Podcasting and Digital Media
Sep 20, 2024
Michael Bosstick, CEO and Co-Founder of Dear Media, shares his fascinating journey from e-commerce to podcasting. He reveals the challenges of bootstrapping and self-producing the immensely popular podcast, The Skinny Confidential Him & Her. Their innovative approach filled a gap in the industry, emphasizing female empowerment. Michael discusses entrepreneurship in a marital partnership, the journey to securing an $8 million Series A, and the importance of health and fitness in a demanding career. Exciting prospects like video production and live events are also explored.
58:27
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Quick takeaways
- Michael Bosstick's transition from digital brands to founding Dear Media illustrates the evolving landscape of podcasting and digital media.
- Dear Media acts as a brand incubator, empowering creators to expand beyond podcasting into diverse markets with comprehensive support.
Deep dives
Origin of Dear Media
The establishment of Dear Media stemmed from a desire to create a comprehensive platform beyond just podcasting. Initially started in 2017 by Michael Bostic and his wife, the focus was to utilize their podcast as a means to drive traffic to an existing blog. However, after joining another podcast network that offered limited support, they found a gap in the market for a more holistic approach that incorporated not only audio but also video and other digital mediums. This realization led them to self-produce content and ultimately launch Dear Media as a versatile media company aimed at empowering creators.
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