PR’s Role in AI-Based Search

In this episode of PR Explored, host Michelle Garrett, a public relations consultant, is joined by Christopher Penn of Trust Insights to discuss the impact of AI on public relations, particularly in terms of search. 

The conversation covers the evolution and deployment of AI models, the importance of SEO and broad content distribution, and the ethical implications of AI in content creation. 

The discussion also touches on the efficiency of AI in automating repetitive tasks and its potential to transform the workload of PR professionals. 

Penn, a veteran in the AI field, provides insights on how the rapid advancement of AI tools impacts marketing and communications, emphasizing the need to adjust strategies to gain visibility on AI-enabling platforms like YouTube, LinkedIn, and Google.

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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.