Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year.

In this episode we discuss:

Building a custom website and operating within healthcare regulations
The significance of the LensDirect brand name
Patience versus impatience in business
LensDirect's offerings and customisation options
The complex process of replacing lenses and glasses in the optical business

Time stamps:

[05:20] How LensDirect built a custom site for their business.

[08:27] Combining relationships, technology, and customer satisfaction for success.

[10:48] Seizing opportunities wisely.

[16:34] On success from 80% culture and 20% leadership

[18:51] Using SMS is highly effective for building a customer list and pushing sales.

[22:26] Adopting a profit-first mindset.

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