In this episode of the Asia Tech Podcast featuring Rob Bradley, Senior Vice President of Digital Revenue Strategy and Operations at CNN International Commercial, we explored the profound impact of technology on the media industry.
Some of the topics that Rob discussed in detail included:
- The media industry has always been at the forefront of technological innovation.
- How programmatic advertising changed the game and made the sales role more complex and valuable.
- While technology enables scale and efficiency of ad placement, a human touch still drives storytelling and creativity.
- The necessity to be data-driven to build trust and maintain long-term client relationships.
- How the media industry’s evolution has been relentless, with new platforms, technologies, and consumer behaviors constantly reshaping the landscape.
Asia Tech Podcast