

Episode 165: ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]
Jun 2, 2025
58:41
In this episode Vlad and Andrei are going to share a live ABM case study of our client, Customs4trade, presenting an ABM program to engage and land enterprise sales opportunities.
๐ ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐โ๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
โ The exact playbooks Marketing & Sales use to win big deals
โ How to align Sales & Marketing for maximum impact
โ The critical role of SDRs in ABM (straight from an SDR)
โ How to report ABM results to leadership (and prove ROI)
Donโt miss this deep dive into ABM that actually works ๐
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Bowin Cai on Linkedin: https://www.linkedin.com/in/bowin-cai/
Joseph Threlfall: https://www.linkedin.com/in/josephthrelfall/
๐ ๐ช๐ต๐ฎ๐ ๐ฌ๐ผ๐โ๐น๐น ๐๐ฒ๐ฎ๐ฟ๐ป:
โ The exact playbooks Marketing & Sales use to win big deals
โ How to align Sales & Marketing for maximum impact
โ The critical role of SDRs in ABM (straight from an SDR)
โ How to report ABM results to leadership (and prove ROI)
Donโt miss this deep dive into ABM that actually works ๐
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Bowin Cai on Linkedin: https://www.linkedin.com/in/bowin-cai/
Joseph Threlfall: https://www.linkedin.com/in/josephthrelfall/