[[:encoded, "Does your business plan have holes? Do you even have a business plan? When was the last time you looked at it (last January when you created it)? Many aspects of a business plan are overlooked and that can lead to professional disaster. Before you can build a successful business, you must first learn how to create a solid business plan. Not surprisingly, writing a business plan can be a tedious process. You may be tempted to jump in head first, but it’s important to pinpoint these basic questions before you move forward. Given the adequate preparation and attention a successful business plan needs, your worthwhile investment will build your business on a solid foundation. Now, let’s explore the four essentials of successful business planning. \n\n1. Defined Purpose: Before you can go anywhere, you must first know where you are headed. Ever attempt a cross-country road-trip without a map or GPS? Well, building a business plan without having a vision for the business is much like driving a car without a map or directions.\n\nDefining the purpose of your business will give you a starting and ending point - both of which are essential to building a solid business plan. First, define the benefits you are delivering to clients. From there, define how those benefits will change your clients’ lives for the better. What will they specifically be able to do that they weren’t able to do before they purchased your product or service? \n\nIf you’re not quite sure of the answers, start with these bullet points:\n•\tWho will you be selling these items to? Define your ideal client.\n•\tWhat product or service are you providing? What purpose does it provide?\n•\tWhere you will be selling it from? Catalog? Website? In-Person? Third party?\n•\tWhy would consumers purchase your product or service? What needs/hole/void does it fill?\n\nIf you’re specializing in a specific item or service, try to locate accessories or add-on services to market along with the main product. Does it make sense for you to open up a brick and mortar shop or is it more practical to open up shop online? Yes, properly answering these questions can be time consuming, but preparing a successful business plan is essential to setting your business up for success. \n\n2. Detailed Marketing Strategy: No business can survive without an effective marketing strategy. When starting a business, it’s imperative to be aware of exactly how you’re going to locate clients for your business.

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Aim for what you want each and every day!

Anne Bachrach

The Accountability Coach™

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