Good Content with Shannon McKinstrie The Importance of Belonging on Social Media
At the heart of every thriving social media presence is a feeling of belonging, and in this episode I’m breaking down why cultivating a sense of belonging isn’t just a nice extra, it’s a non-negotiable. Inspired by a stand-out Instagram reel and a real-life story of resilience, we’ll discuss helping your audience feel truly seen, heard, and part of something special, whether you’re a solo entrepreneur or a big brand. Plus, I’ll give you a simple assignment to start infusing that sense of belonging into your own content and a preview of what’s coming up next week, where we’ll dig even deeper.
In this episode we’ll be covering:
- Why belonging is crucial, especially during challenging times, and how to adapt the concept to your content.
- People want to connect with accounts and businesses that make them feel seen, heard, and accepted.
- How creating a sense of belonging can be achieved through your core values, vibe, and beliefs expressed online.
- The contrast between traditional advertising and community-focused marketing.
Links to reels in this episode:
Other episodes you might have missed:
- Episode 054: Is There Enough “You” In Your Content?
- Episode 058: Embrace the Content Creator Mindset
- Episode 064: POV: They’re hitting follow… Immediately.
- Episode 065: How to Start Using Trial Reels for Your Instagram Account
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