When you want to go buy something on a company website, your experience will mostly be dictated by the website’s ease of use, meaning, how easy it is for you to accomplish what you set out to do. People want a simple experience. That’s it!

In this episode, we talk about…

People just want a simple experience
The first thing that a customer wants to see
Reasons that your website needs to feel easy
All buttons should end up leading back to the Contact Us page
Bridge the gap between their pain and your solution

Links to resources:

Target

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#147: Website Checklist - #2 Ease Of Use