Generative Now | AI Builders on Creating the Future Mike Krieger: Product Building Lessons from Co-Founding Instagram to Leading Product at Anthropic
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Feb 13, 2025 
Mike Krieger, co-founder of Instagram and now Chief Product Officer at Anthropic, shares insights on navigating AI product strategies. He discusses the parallels between the social media revolution and the current AI boom, emphasizing the importance of user experience. Krieger dives into the challenges of scaling teams, the role of AI in enhancing productivity, and the necessity for adaptability in fast-paced environments. He envisions a future where AI enables creativity and addresses complex societal needs, shaping the evolving tech landscape.
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From Instagram to Anthropic
- Mike Krieger transitioned from Instagram to Anthropic due to his builder mentality and desire for a new challenge.
- He sought a zero-to-one product building experience within an established team and a company aligned with his values.
Product Strategy at Anthropic
- Building product strategy at Anthropic involves navigating constant model and research innovations, requiring dynamic reprioritization.
- Krieger uses a portfolio approach with teams focused on model-dependent features, model-adjacent features, and model-independent product work.
Experimentation and User Relationships
- Rapid iteration at Anthropic is different than at companies like Meta due to safety considerations and the user's relationship with the model.
- Users become attached to the model's personality, requiring careful experimentation and a balance between iteration and workflow disruption.