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Brand on Purpose

How Getting Stranded in the Gobi Desert Led to a New York Cashmere Company: A Conversation with NAADAM CEO and Co-Founder Matt Scanlan (S4E7)

Apr 23, 2020
37:27

NAADAM CEO and Co-Founder Matt Scanlan joins Aaron in studio to talk about his unconventional path into the fashion and textile industries. Spoiler alert: it involves driving 20 miles into the Gobi Desert, goats, and a lot of luck. The two discuss how Matt's formative trip to Mongolia inspired him and co-founder Diederik Rijsemus to disrupt the cashmere industry and make the products more affordable, profitable and sustainable for everyone. From partnering with nomadic goat herders to styling 20-something New Yorkers, NAADAM is proving once and for all that they really are the GOAT. Learn more about the sweater company at naadam.co.

 

Production Credits: Aaron Kwittken, Jeff Maldonado, Dara Cothran, Lindsay Hand, Katrina Waelchli, Meg Ruocco, Julia Brougher, Parker Jenkins, and Mathew Passy

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