How do you feel about the “succeed on a massive scale or die trying” model? Other unconventional routes to building businesses, including independent funding, crowdfunding, and bootstrapping, are now better alternatives. If you've ever thought about building a profitable company instead of raising cash, stay put… this episode is for you.
Today we are joined by Rand Fishkin, co-founder and CEO of SparkToro, former CEO and Founder of Moz, and Author of Lost and Founder. He shares practical advice on how to build a non-venture backed company that is long-term profitable using the lessons he has learned from his experience as the founder of several companies.
In this episode, we discuss:
- How Rand raised funds for SparkToro (HINT: no VC was involved)
- How SparkToro is different from Moz
- What to prioritize for long-term business survival
- The role of audience research for sustainable growth
Instructions on how to rate and review SaaS Origin Stories on Apple Podcasts can be found here.
Remember Everything You Learn from Podcasts
