Intentionally Blank Navigating The Publishing Industry — Intentionally Blank Ep. 151
6 snips
Apr 24, 2024 
Bestselling fantasy author Brandon Sanderson and co-host Dan Wells discuss the complexities of book publishing, sharing crazy signing stories, the challenges of book publicity, and the struggles of the film industry. They touch on topics like the economics of publishing, the midlist, and the evolving strategies of book promotion.
AI Snips
Chapters
Transcript
Episode notes
Brandon's Grueling First Book Tour
- Brandon Sanderson's first book signing involved driving 13 hours to Fresno for one hour then returning immediately due to no hotel budget.
- His publicists frequently changed jobs, creating instability early in his career.
Publicists Struggle to Stay
- Publishing industry often underpays and loses talented publicists because of high living costs, especially in Manhattan.
- This leads to a cycle where publicists leave for better-paying jobs, hurting consistent publicity efforts.
Publicity's Rapid Evolution Challenge
- Book publicity rapidly changes due to shifting social media algorithms, making it difficult to sustain strategies.
- Publishers often hire young publicists for short stints as trends evolve unpredictably.