Fintech Takes x FairPlay Presents Model Citizens: Ep 4: Customer Acquisition in the Age of AI

11 snips

Aug 11, 2025

Alana Levine, Chief Revenue Officer at Fintel Connect and a seasoned growth marketer, joins to unpack how AI is transforming customer acquisition. She discusses the power of AI in pinpointing target customers with unprecedented precision while navigating the thin line of personalized marketing and privacy. The conversation also dives into the rise of ‘no click’ discovery and its impact on tracking, alongside the vital need for compliance in marketing strategies to foster trust in an AI-centric consumer landscape.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

LLMs Make Personalization Table Stakes

LLMs enable scalable, timely personalization when firms have quality data.
Personalization is now a necessity, not a nice-to-have.

ADVICE

Fix Data First

Collect and clean customer data before deploying LLM-driven personalization.
Garbage in, garbage out: poor data ruins tailored messaging.

INSIGHT

Expectation Management Matters

Personalization works when consumers expect firms hold their data, so set expectations.
If you're getting something for free, you're the product; transparency matters.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Welcome back to Model Citizens: AI Compliance for Banks and Fintech Lenders, a six-part miniseries from the Fintech Takes podcast in partnership with FairPlay.

In Episode 4, we’re turning the spotlight on a part of lending that rarely gets the AI treatment: customer acquisition and marketing.

With Kareem Saleh (Founder & CEO of FairPlay) riding shotgun as cohost, we sit down with Alana Levine (Chief Revenue Officer at Fintel Connect) about the messy, high-stakes business of acquiring customers in a world where LLMs are rewriting the rules of discovery, personalization, and compliance.

Together, we explore how GenAI is shaking up everything from landing page copy to affiliate trust dynamics (and why marketers need to stop thinking like ad buyers and start thinking like systems architects).

Highlights include:

How AI lets teams go deeper on data to target customers more precisely than ever (and what happens when personalization crosses into “‘creepy”)

The rise of “no click” discovery and what it means for tracking attribution in LLMs

Why marketing compliance is an operational necessity (versus a bottleneck, and how FairPlay’s approach to fair lending fits in)

If you’re trying to scale customer acquisition with AI, avoid compliance landmines, and stay fair in the eyes of regulators, this one’s for you.

Don’t forget to subscribe and catch the rest of Model Citizens; more insights to come!

This miniseries is brought to you by FairPlay.

FairPlay is an AI enablement company for financial services. They help companies build, test, optimize, validate and govern AI models. Learn more at Fairplay.ai

Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/

And for more exclusive insider content, don’t forget to check out my YouTube page.