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Authors Who Lead - Learn to write a book from bestselling authors and leaders
Pitching to Podcasts | Michelle Glogovac
Feb 23, 2024
Michelle Glogovac, a skilled publicist and author specializing in podcast pitching, dives into the art of connecting with audiences through storytelling. She emphasizes the importance of authenticity in crafting pitches, sharing insights on how to stand out in a crowded space. Glogovac highlights the role of personal branding in promoting books and offers strategies for creating a compelling media kit. With relatable anecdotes, she stresses the significance of relationships and being media-ready to enhance visibility and sales for authors.
46:01
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Quick takeaways
- Podcast appearances significantly enhance an author's visibility and credibility, providing essential connections to potential readers and listeners.
- Successful podcast pitching requires personalized and research-driven approaches to resonate with hosts and their audience, avoiding generic messages.
Deep dives
The Importance of Podcasting for Authors
Promoting a book can be one of the most challenging aspects for authors, making podcasts a vital tool for visibility. Engaging in podcast interviews allows authors to connect with potential readers and listeners who may not yet be aware of their work. It is emphasized that beyond just writing a book, authors must prioritize gathering reviews and securing podcast appearances to create awareness for their titles. This dual strategy is essential for authors to enhance their outreach and credibility in the crowded literary marketplace.
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Listen to the best highlights from the podcasts you love and dive into the full episode