Antti Virolainen describes himself as an adventurous entrepreneur. He’s the co-founder of a Helsinki-based startup Sharetribe, often described as “the Shopify for marketplace businesses”. Over the years Sharetribe became a well-known brand among entrepreneurs. What makes Shartribe especially interesting is that the founders are not afraid of taking unconventional approaches to funding and culture-building, in order to build a transparent, profitable, and purpose-driven business. --- ➤ Please subscribe & share if you liked the episode ❤ ➤ Follow for business ideas & stories: https://twitter.com/MaticJ ➤ Matic’s UK product founders community: http://joinpmf.com ➤ Looking for funding? Get a VC intro: http://vc.foundrs.vip --- TIMESTAMPS: 00:00:00 Intro 00:03:30 How Sharetribe started 00:13:20 Sharetribe's funding structure 00:23:30 SaaS branding 00:29:00 Advice for marketplace start-ups 00:33:40 Transparency in business 00:44:40 Personal growth as a founder 00:53:00 Potential business ideas   ---   RECORDED: 17.3.2022   VIDEO: https://youtu.be/3DBXLXMsOGQ   Marketing: Tom Zorman (https://www.linkedin.com/in/tom-zorman/) Postproduction: Jon Razinger (https://www.instagram.com/jonrazinger/) YouTube thumbnail: Filip Urek (filip.urek@gmail.com)