Can you make money by running fewer ads? Gaming OG Adam Jaffe says yes.
In this Growth Masterminds, we chat about bad ads, bad ad experiences, and how not to run ads in your games and apps. We also chat about the declining ROI of increasing numbers of ads in your app.
Adam was formerly with Jam City, was the CEO of Tenko Games, is a former CMO of an edtech company, sits on advisory boards for multiple companies including Dataset and INCRMTL ... and is now founder and CEO of Mega Studio, a gaming agency that designs, builds, analyzes, and monetizes games.
Growth Masterminds: mobile growth podcast