Episode 442: From Disruption to Opportunity: Mastering the Art of Client Retention with Troy Korsgaden

In this episode of The Above The Business Podcast, Bradley sits down with Troy Korsgaden, a globally recognized insurance carrier consultant, speaker, and author. With over three decades of experience in consulting and training executives, agents, and brokers, Troy shares his expertise on the importance of customer acquisition, ascension, and retention—the three pillars of business growth.

Troy explains why businesses in every industry, from insurance to remodeling to retail, must focus on deepening relationships with their existing customers rather than relying solely on new client acquisition. He introduces the concept of "everboarding"—a continuous engagement strategy that ensures customers think of you first when they need your services.

Bradley and Troy also dive into how businesses can move beyond transactional sales and create long-term value for clients. Whether it’s selling additional products, increasing coverage limits, or simply staying top-of-mind through frequent touchpoints, Troy shares practical ways to build trust and drive sustainable growth.

Troy also discusses his magazine and online community, designed to provide insurance professionals with tools, resources, and insights to navigate industry changes successfully.

Connect with Troy:

📖 Get his magazine & book – korsgaden.com/community

📚 Check out his books & resources – korsgaden.com

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