Contractor Growth Network #91: How To Create A Marketing Plan For Clients
An effective marketing plan can be the difference between financial freedom and bankruptcy. That’s the brutal truth. Today, Logan is taking us behind the scenes as the Full Sail team creates a marketing plan for one of their landscaping clients out in Colorado Springs. The problem with landscaping as a whole that it’s always a race to the bottom or the cheapest price. That’s why the team is devising a way to take this client’s marketing beyond just landscaping. Stay tuned to see first hand how a team comes together to create an effective marketing plan to take their client’s business to the next level.
In this episode, we talk about…
- Different reasons that people purchase water features over other features
- Seeking relaxation after a long and stressful day at work
- External, internal, and philosophical problems that people have with their backyards
- Establishing authority, empathy, and a process as the business owner
- Primary and secondary calls-to-action for the client
- Painting a picture of success and failure in regards to upgrading your backyard
- Creating the step-by-step marketing plan after establishing problems and solutions
- Trading educational resources for contact information
- Utilizing life-changing testimonials and proof of past work
- Connecting idea guides and ads to email marketing
- Asking for the sale by selling the design, not the whole job all at once
Links to resources:
Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com
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