Restaurant Unstoppable with Eric Cacciatore

1214: Using AI and AI-SEO Marketing with Kelsey Verdier and Claudia Tomina

Aug 28, 2025
Join Kelsey Verdier, VP of Marketing at Marqii, Claudia Tomina, CEO of Reputation ARM, and Anna Tauzin Naeve, fractional CMO and bakery owner, as they explore the intersection of AI and restaurant marketing. They discuss the importance of optimizing online presence through accurate information and engaging visuals. The conversation delves into managing online reviews, navigating platforms like Yelp, and leveraging AI for effective marketing strategies, all aimed at enhancing visibility and success in the competitive restaurant landscape.
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INSIGHT

AI Changes The Question From Find To Describe

  • AI search focuses on conversational answers rather than simple keyword ranking.
  • Restaurants must ask: how will AI describe my business to potential guests?
ADVICE

Diversify And Refresh Your Reviews Regularly

  • Prioritize review diversity and recency across platforms like Google, Yelp and TripAdvisor.
  • Encourage recent reviews on multiple directories because different AI tools favor different sources.
ADVICE

Answer Questions Everywhere In Conversational Language

  • Answer common guest questions across all online properties in natural language.
  • Put clear conversational answers on Google, Yelp, your website and partner pages for better AI surfacing.
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