#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content

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On this episode of DTC pod we cover:
1. Introduction to Mikey Taylor
2. Building Saint Archer
3. Growth and Sale of the Brewery
4. Going Against Convention
5. Mikey Taylor's Content Creation Workflow
6. Leveraging Social Media for Business Goals
7. Renting vs. Buying: A Financial Perspective
8. Success Factors: Obsession and Discipline over Talent

Timestamps
00:00 Learning negotiation, creators seek longer-term contracts.
08:24 Attracted to skaters who own business. Beer.
09:50 Discussing action sports led to creating beer.
14:17 In 2011, the idea of using Instagram.
15:55 Successful marketing gimmick disrupted industry and accelerated growth.
20:50 Creating content from personal experiences and relevant news.
23:20 Visiting Patrick's impressive studio, feeling inadequate.
27:29 Maximize monetization by leveraging network and community.
30:27 Expanding content across various platforms, facing challenges.
32:49 Private equity real estate firm offers investments.
35:30 Identifying opportunities in converting vacant malls.
40:53 Embracing small town roots, striving for change.
44:03 Founder discusses challenges of remote work environment.
46:07 Consider factors and goals before homeownership decision.
49:20 Value in frustration and drive for greatness.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

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• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni Intelligence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic