Hitlist went from being an idea to help friends find air tickets when visiting its CEO in Turkey to a favorite in the app stores.

Gillian Morris and her team managed to achieve the growth of the product with little money on the marketing front and almost next to no investment funds coming in.

The story behind Hitlist is testament to what hard work, some luck along the way and an ability to retain an acute sense of what the product should be at all times (a way of alerting users via an app to cheap fares based on their personal preferences).

Her pathway to 2020 has not been without its pitfalls, including countless unsuccessful investor meetings along the way.

Morris has also been at sharp end of seeing the bias that exists in the industry and investment community when startups are, unlike Hitlist, fronted my men.

She joins us as the latest guest on the How I Got Here podcast.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

Other episodes: on PhocusWire and Mozio.

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