In this episode of the Local Marketing Lab, Alec Hanson, the Chief Marketing Officer at loanDepot, shares his valuable insights on the power of consistency and authenticity in content creation for local growth. With over 20 years of experience in the mortgage industry, Alec unpacks proven strategies for local growth that have helped him and countless others achieve explosive business growth through content marketing. Alec also shares candid insights on overcoming excuses and embracing change, inspiring you to leverage new marketing channels for increased influence and local growth.

Here are some topics discussed in the episode around proven strategies for local growth:

• The role of consistency and vulnerability in building trust and relationships with your audience
• How to find your unique voice and authentic style in content creation
• The importance of embracing new marketing channels and tactics
• Learning from successful content creators and industry leaders
• Real-life examples and success stories of content creators who’ve achieved explosive business growth

Resources

• Follow Alec Hanson on LinkedIn.
• Learn more about loanDepot.
• Listen to the Modern Lending podcast.
• Check out Alec’s books: “Bypassed” and “Modern Lending Playbook“.

Other shout-outs

• Gary Vee – His content is always a treasure trove of marketing wisdom.
• Chris Do – A master marketer.
• Anthony Hsieh – Founder of loanDepot; serve customers the way they want to be served.