George Tannenbaum - The Legendary Copy Chief and ECD believes that getting back to basics could save the advertising agency business. Nah. Who's he kidding?

George Tannenbaum's mind is filled with weird connections, colorful characters and an encyclopedic knowledge of the agency business. This wide ranging conversation is like a roller-coaster ride through the lessons he's learned about creating great work during a storied career that continues today with his one-mad-man shop GeorgeCo.